Smoke Signals: YSL Claims Smoking Its Cigarettes Make You Sexier

 Yves Saint Laurent

Yves Saint Laurent is taking its conception of Le Smoking too far. Although the fashion house is employing African artisans to mend purses together from recycled plastic bags and fair-trade cotton, it’s also producing a deadly line of cigarettes. Advertised to women in Russia and Asia, the cigarettes come in sleek, black packages with a glistening gold foil. You don’t even have to cough up a fortune to get your hands on the couture culprits. The cancer sticks, which appeared around 1989, will only hold you back $44 for a 200-pack.

The cigarettes, according to the brand, create a “sense of appeal to female vanity,  thereby making the woman who chooses to smoke Yves Saint Laurent cigarettes more attractive than one who smokes another brand, or more attractive than a woman who did not smoke at all.”

A model that looks uncannily like Kate Moss appears in a promotional image for the cigarettes

Surprisingly, these aren’t the first couture cigarettes. Other labels that experimented in the business include Givenchy, Christian LacroixVersacePierre Cardin, and Cartier. Oddly, Saint Laurent himself confessed in 1986 that he didn’t smoke his eponymous cigarettes because he did not “like the flavor.”

Sex, smoke, cancer, and deceit — that’s fashion for you.

In Vogue: Yves Saint Laurent created the Le Smoking trouser suit for women in 1966

1966: YSL’s Le Smoking trouser suit 

 [Daily Mail]

11 Comments on “Smoke Signals: YSL Claims Smoking Its Cigarettes Make You Sexier”

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  10. Anthony Cerrato May 26, 2012 at 4:47 am #

    It’s disgusting the way cigarettes and alcohol are advertised. These are drugs at the end of the day and you find more adverts for them on a regular channel than you do for say, children’s toys. It’s not right and people should do all they can to stomp it out.

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